High Context Culture Vs Low Context Culture
Olivia Luz
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In low context cultures the message is communicated almost entirely by the words and therefore needs to be explicit.
Low context refers to societies where people tend to have many connections but of shorter duration or for some specific reason. Many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other. Such that england would be higher context than denmark while being lower context than japan. Data was gathered in india ireland thailand and the united states where the results confirm that high context nations india and thailand prefer the avoiding and obliging conflict styles more than low context nations ireland and the united states whereas low context nations prefer the uncompromising and dominating communication style more than high context nations.
High and low context should be seen as a continuum e g. High and low here is another concept that will help you pull together a lot of the material you have read so far about culture. Most of the information is either in the physical context or initialized in the person. Most cultures fall between the extremes on the spectrum and can share characteristics of both high and low context traits to varying degrees.
High context refers to societies or groups where people have close connections over a long period of time. It is called high context and low context and was created by the same anthropologist who developed the concepts of polychronic and monochronic time. When it comes to emails texts and online messaging low context cultures use it to fire off quick frequent messages. And in scandinavia dialogues and conversations contain self encapsulated and very direct messages for which no outside references are required for the listener s full comprehension.
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Although it can be a complex characteristic whether a culture is high context or low context it can determine many other. Your family is probably an example of a high context environment. It may be more widely known as popular culture and it is supposedly the complete anti thesis of high culture. Association relationships are stable build up slowly and are based on mutual trust.
In high context cultures communication is largely implicit meaning that context and relationships are more important than the actual words and therefore very few words are necessary. In low context cultures people have to say or write more because there is little shared meaning of message in communication. The difference between a low context and a high context culture lies in the mode of communication that takes place at the individual dialogue level. The mass of information is vested in the explicit code message.
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